DESIGN FOR PRINT & SCREEN
 

Brief:
To design a club identity and uniform that would promote the essence of the style and be functional for students to train in.

Concept:
The logo is made up of the Hebrew character for Krav Maga and the dragon, to highlight the traditional Martial Arts roots of the club.

This logo was carried through to embroidered front and back patches on a black Gi and trousers. Along with the Gi a T-shirt was designed, to be worn under the jacket and on its own when the heavy cotton Gi was not needed. The gun and knife motif used on the T-shirt relates to the weapon defence techniques in the style.